I’m heading into the city today, to the Huffington Post Canada offices, to do a shoot for one of their upcoming video series; it features people who come from wildly different backgrounds or lifestyles, having conversations with one another. I’ll be asking 5 questions to a Syrian refugee who now lives in Canada, and she will be asking me, someone born and raised in Canada, five questions of her own. Stay tuned for that video when it’s ready to roll!
For now, the question is: what to wear for this video shoot?
No Logos: you don’t want to create extra work for the editors who will later have to blur out that branded item.
Avoid busy patterns that can create an optical illusion. You do not want people to feel like they are watching the twilight zone.
Avoid shadow-casting pieces that will take the spotlight off of YOU.
Blush tones and pastels are great… in theory. However, in practice, without the right expertise, these can really wash you out. They don’t provide enough contrast and can make your skin look sallow. Yes, celebs will show up for interviews in a diverse palette, but after doing a shoot a few years ago in a pale rose blouse, I couldn’t help but wish I’d chosen something that would give my skin some colour and bounce a flattering hue up towards my face. Unless you can be sure to have a great stylist on set who will ensure you look well-lit and the clothing is flattering (or you have a professional makeup artist doing your colour) – try to avoid nudes, and pastels.
Same goes for Black and White – either can throw off the colour balance. White can look too hot and black (the flattering shade) can be harsh and make you look tired.
Now that we’ve covered the cautions, what should we be searching for as we assemble the final look?
When considering jewelry, keep in mind that what looks great in a still image can be distracting in a close-up video shot, overwhelming the image. I already have a very expressive face and will be choosing earrings that are anchored to my lobes (no swinging bling to create glare or bring to mind a fishing lure); similarly, my necklace will be some delicate, layered gold chains – nothing that moves too much or risks hitting the body mic.
Be ready for your closeup by considering finishing touches, silhouette and your own comfort in the clothes and makeup you choose. Lucky you if you will have a team helping you out with this!
What will I actually put on today? Final answer: A deep ruby-hued top with bell sleeves, some minimalist gold jewelry, layered up, and slim black denim, with boots for an elongated look when I walk on set. I’ll be doing some gentle waves in my hair, for a not ‘too done up’ look and wearing a slightly-darker-than natural lip (no worries about lipstick teeth), HD face powder and lots of mascara. The photos below were my inspiration.
Wish me luck! What are your best ‘on camera’ tips? Whether for stills or moving images, I would love to hear your best tricks in the comments below.