Worlds collide. Ikea, the design uber-store of efficiency, strategic space saving solutions and affordable home wares is hitting a home run with their new NIPPRIG collection – doing chic, boho furnishings with a global twist almost (?) better than Anthropologie, who has been on that train for years.
I can’t help but feel that the practical Swedes are doing a great service to those of us who want to add some flare to our space… by reflecting our obsession with travel and finds from abroad, and putting them smack dab in the middle of their well-organized showroom (or marketplace). At a fraction of the cost of Anthro, Ikea is on to something magical, especially because, as their site describes in their release of the new line it is,
“Designed and made as a collaboration between IKEA and local producers in Vietnam and Indonesia, NIPPRIG is all about using renewable materials like bamboo, rattan, seagrass, and water hyacinth, and working with their naturally durable qualities using traditional skills like handweaving. The result is a distinctive range of furnishings that showcase the warmth and beauty of natural materials combined with a unique look shaped and made by traditional craftsmanship.”
Sounds great to me. Let’s see ‘Who
Wore Makes It Best’:
It is undeniable (as a high school students’ essay thesis) that the advantage lies with Anthropologie, when it comes to interest, originality and perfect detailing. Anthro is aspirational (for me), but poses as thrown together, effortless coolness – the kind of stuff you just happened to bring back from your travels to _____, _____ and ______ (no big deal). It’s luxury with a certain casual shabbiness and hand-made irregularity that makes it look like it is inherited glamour, not store bought. On the other hand, Ikea is hawking some pretty similar stuff – without the dreamy models in kaftans and ironically printed tea sets that make the whole things seem like it was taken out of a novel, or a scene from Eat, Pray, Love. Ikea is definitely doing this right, and imagine how many chairs you can pack into a cargo ship when you consider their design ethos of minimizing the footprint and saving on freight that comes with streamlined, stackable design. I’ll take some meatballs and a whole set of patio furniture. Anthropologie… I’ll see you in my dreams.
Check out Ikea’s whole line at: http://www.ikea.com/ca/en/catalog/categories/collections/30430/