Those of you who have traveled to Toronto, Ontario know the familiar YYZ designation: welcome to Pearson International Airport! This makes it an apropos name for the newly-minted jewelery entrepreneurs, Jessica and Ernestina of YYZ Imports http://www.yyzimports.ca/ .
The duo are partners in life and in business, importing great, colourful pieces from their world travels. Keeping it real is all part of the game for these two, whose jewelery is offered at a price points for real women, who want eye-catching accessories at a price that won’t break the bank. Every time I wear one of their pieces, I get a compliment. And their motto, “accessorize for everyday adventures,” is perfectly in keeping with the vibe of their pieces.
Each piece in the ‘Rumours’ collection is named after a song. Bad Girls is named for M.I.A.’s track, and as you’d expect, this piece toughens up a simple outfit.
It only makes sense that they used everyday women to showcase their line. Shot in recognizable Toronto locales, like Trinity Bellwoods Park (summer hangout of hipsters and families alike), and the many graffiti-filled alleys of our great city.
“Boogie Nights” has a retro appeal. It’s lovely because it isn’t too heavy, but has the appearance of weight.
“Paradise City” hangs well and gives BIG bang for your buck. Check it out on their online store. Each piece is offered in small quantities, so you won’t be wearing the same necklace as anyone you know.
A sold-out piece. Limited quantities mean you’ll stay original.
Behind the scenes with our team.
Fall is the perfect time for boots. So is Spring. We had fun drinking hot chocolate and tromping around in the brisk weather.
“Voodoo Woman”: it might be magic, I can think of so many places to wear this.
My wife and I were lucky enough to both be free the day of the shoot. Kiss kiss.
Some shots from the day and images from the site. For my birthday, I unwrapped the gold and turquoise piece in the middle. Lucky me! It is now, sadly, sold out. Get ’em while you can!
All photos are courtesy of their website (shot by Carmen Farrell and Dawn Laing, more info available on the YYZImports Blog at http://www.yyzimports.ca/blogs/news/13273417-launch )